Oct, 2025

Ekaya

3.2× revenue growth and 24 percent higher ROAS with optimized creatives and audience restructuring

3.2x

Revenue Growth

24%

Higher ROAS

About Ekaya

Ekaya is a luxury Banarasi label blending heritage craftsmanship with contemporary design. The brand offers handwoven sarees, lehengas, and dupattas crafted by master artisans, reimagining traditional textiles through modern silhouettes and seasonal collections.

Objectives

Scale D2C revenue while maintaining healthy ROAS
Strengthen brand consideration through high-quality storytelling
Unlock international demand without diluting domestic efficiency

Challenges

Struggled to scale revenue profitably while maintaining ROAS amid rising ad costs
Poor campaign structuring and mixed signals across products and audiences
Underutilization of high-intent formats; catalog and video lacked strong messaging

Our Approach

Creative optimization using urgency tags and celebrity credibility to lift CTR and CVR
Restructured campaigns by geography and intent; consolidated budgets to winners
Seasonal content calendar to capture peaks while maintaining always-on performance

Results

Revenue scale 3.2× month-on-month growth from base
ROAS 24 percent higher than existing ads

Why Outwrk

3.2× revenue growth and 24 percent higher ROAS with optimized creatives and audience restructuring

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2.2x Revenue Scale And 35% Higher ROAS With UGC-Led Funnels And AOV Focus

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4.5x revenue scale and 30% higher ROAS with concept-driven creatives and pricing optimization

Ready to
Outwrk Your
Competition?

Schedule a discovery call -

Oct, 2025

Ekaya

3.2× revenue growth and 24 percent higher ROAS with optimized creatives and audience restructuring

3.2x

Revenue Growth

24%

Higher ROAS

About Ekaya

Objectives

Scale D2C revenue while maintaining healthy ROAS
Strengthen brand consideration through high-quality storytelling
Unlock international demand without diluting domestic efficiency

Challenges

Struggled to scale revenue profitably while maintaining ROAS amid rising ad costs
Poor campaign structuring and mixed signals across products and audiences
Underutilization of high-intent formats; catalog and video lacked strong messaging

Our Approach

Creative optimization using urgency tags and celebrity credibility to lift CTR and CVR
Restructured campaigns by geography and intent; consolidated budgets to winners
Seasonal content calendar to capture peaks while maintaining always-on performance

Results

Revenue scale 3.2× month-on-month growth from base
ROAS 24 percent higher than existing ads

Why Outwrk

3.2× revenue growth and 24 percent higher ROAS with optimized creatives and audience restructuring

More Other Cases

Oct, 2025

Wellbeing Nutrition

2.2x Revenue Scale And 35% Higher ROAS With UGC-Led Funnels And AOV Focus

Oct, 2025

LifeGuru

4.5x revenue scale and 30% higher ROAS with concept-driven creatives and pricing optimization

Ready to
Outwrk Your
Competition?

Schedule a discovery call -

Ekaya

About Ekaya

Objectives

Challenges

Our Approach

Results

Why Outwrk

More Other Cases

Wellbeing Nutrition

LifeGuru

Ready to Outwrk Your Competition?

Ekaya

About Ekaya

Objectives

Challenges

Our Approach

Results

Why Outwrk

More Other Cases

Wellbeing Nutrition

LifeGuru

Ready to Outwrk Your Competition?

Ready to
Outwrk Your
Competition?

Ready to
Outwrk Your
Competition?