7× revenue growth and 88 percent higher ROAS in the on Blinkit with a geo-led inventory + visibility playbook
7.0x
Revenue Growth
88%
Higher ROAS
About UBON
UBON is a proud Made-in-India brand with more than 75% of products manufactured domestically. The catalogue moves fast—about 500 UBON products are sold every minute across channels.
Objectives
Scale Blinkit revenue with healthy ROAS from day zero
Unlock geographies in a controlled manner without stockouts
Win visibility on top search volume keywords while building durable organic presence
Challenges
Hyper-local inventory constraints by geography; risk of stockouts during rapid scale
Low baseline visibility on top search volume keywords in a new marketplace listing
Operational pressure at 7× scale (forecasting, SLA adherence, substitution readiness)
Our Approach
Geography-first inventory plan with phased market unlocks and stock health SLAs
Visibility flywheel; paid capture of top searches → organic rank lift via hygiene + in-stock coverage
Operational cadence; daily check-ins, exception handling, and rapid reallocation based on geo demand
Results
Revenue scale 7× growth in the after Blinkit listing
ROAS 88 percent improvement versus baseline
Why Outwrk
7× revenue growth and 88 percent higher ROAS in the on Blinkit with a geo-led inventory + visibility playbook